It turns out that if you make a card rare enough and give it sweet art, anything is possible
Packs, boxes, and cases each offer a different trade-off between price, guarantees, and the odds of hitting what you want
print unlimited copies for personal use only like for your kids, students etc
A great card can be worth a decent amount even if it's printed at common rarity, while a super rare one that nobody wants to play could be worth significantly less
This article was first published in MoneyWeek's magazine
And the last two sets released truly are the epitome of this, with a clearly unpolished and perhaps straight-up bad set ( Spider-Man ) leading to a vibrant and exciting product filled with new and interesting mechanics ( Avatar )